I came up with a draft idea for a short GIF (left) to post alongside the week’s upcoming events at the shop. The initial idea was really well received by the Design team at Rough Trade and was then developed into something that could be used by all the stores (right). I now use the text as a template and add in new photos each week (from the previous week’s event photography), to create a short slideshow reel. This works really well as a way of showcasing our local photographers, as well as giving our following a clear, on-brand insight as to what we have going on.